![]() What’s the difference between micro-influencers and macro-influencers?īefore you decide what type of Instagram influencers you want to use for your campaign, let’s first understand the difference between micro-influencers and macro-influencers. Learn about micro- versus macro-influencers, how much they cost, and where you can find experienced influencers for your brand. ![]() Are you planning to go all-in with a few macro-influencers or scale your influencer strategy using micro-influencer ? When you want to make the most of influencer marketing, you’ve got to start at square one: deciding on what types of influencers you want to work with. Of course, there’s more margin for error for smaller campaigns, so you want to make the most of your precious marketing resources. Fortunately, you can make the most of even a small budget with a smart strategy. But we know you don’t have millions to throw at influencer marketing. For 2020, they allocated 75% of their marketing budget to influencer marketing across their umbrella of brands. Tons of brands are allocating the majority of their marketing budget to partner with macro and micro-influencers.Įstee Lauder spent over $900 million on influencer marketing in 2017. Influencer marketing has grown into a test-and-see marketing tactic. Flying past 2020 and beyond, we can only expect it to evolve even more. Looking back at the last decade, we saw the evolution of social media and influencer marketing. ![]()
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